Ga-Yolo

GA-JOL SHOTS

Making people fall in love with a Super Shot Soaker, a bag-in-a-box shot and a whole bunch of weird internet stuff.

Is your Facebook page a world of exciting content? Or is it just a place where you post incoherent/incohesive stuff because you feel like you have to? The liquor brand Ga-Jol Shot's facebook page was turning into the latter. Therefore, we developed a new social media concept that was coherent/cohesive and expressed the playful feeling of Ga-Jol Shot.

By listening to the existing followers on the Facebook page, we quickly got a sense of what they wanted. The recipe? Extreme, humorous and a bit weird. Almost like it was April fools every week. Along with a simple colorful visual style we made “Ga-Yolo” come to life, and as the followers fell in love with this strange new universe… so did our client.

Results

EXPOSURE
1.250.000 millions were exposed to the campaing during the year it ran.
65% of all views were organic.
The most popular posts ran as ads in the magazine GAFFA with 150.000+ readers.

EFFECT
200.000+ post interactions.
1/5 of the average media spend in the industry.

And most importantly — our client told us we gave the sale of Ga-Jol Shots a renaissance.