Canon | Bird Calling ads

We made tactical ads into a tool that attracts birds.

Background
Ornithologists and other bird enthusiasts can attract birds by using specific bird calls. Over 60% of what’s being shot on a Canon camera is nature and wildlife – and a large part of that in the Nordics is birds. So what if Canon could create a campaign that could attract birds for the photographers to capture? While promoting a new camera perfect for bird-photography.

Idea
Bird Calling Ads – a campaign designed to attract birds.
You just have to turn on sound and the ad will do the rest.

Execution
Every single ad in the campaign has the visual and sound of a specific bird wildlife photographers can encounter in the Nordic nature.
The viewers are asked to play our ads with sound, if they want to attract subjects for their next photo or video.
The videos also showed how the new Canon camera worked – and how to best capture image and video of the bird you were calling for. And if photographers wanted to revisit the bird calls, all they had to do was just to save the videos in Instagram – helping the algorithm to show more content from their favourite camera brand. 

Made together with talented colleagues at Uncle Grey.