UNDO: | Kroner i timen

To launch UNDO’s new digital car insurance, we developed the concept “KRONER / TIMEN” — a play on the familiar “KM/T” (kilometer i timen), tying the idea directly to the world of driving.

UNDO offers a fully digital car insurance that can be bought and customized directly in the app — letting users choose coverage, deductible, and number of kilometers. The concept communicates this flexibility in a simple, memorable way: you’re in control, both on the road and in your insurance.