Wolt | FoodFever

Many people love cooking shows — the only problem is, they tend to make you really hungry. So, we created an online food show where three well-known Danes competed to develop their own restaurant concept — from name, concept, and logo to a full three-course menu.

Food Fever consisted of four episodes, and the winning restaurant earned a spot on Wolt, allowing hungry viewers, for the first time, to actually taste what they saw on screen.

Casefilm:

Episodes:

Behind the scenes

Results

Effect
Awareness went from 47% to 61% in just four weeks.
More than 50.000+  young people visited the campaign site.
250.000+ across Wolts' delivery areas watched the show on their different devices.

Exposure
The show ran on YouTube, Facebook & IG TV as well as the dedicated campaign site foodfever.dk.
Teasers for the show were displayed on Snapchat, IG Stories, programmatic & in the Wolt app.
The participants shared both the show and behind the scenes footage to their total of 175.000 followers.