Coop | Curlingkassen

It can be hard to see your little ones leave the nest once they’ve grown up. Time flies so fast. Luckily, we came up with an idea for Coop that would help not only the poor parents, but also the kids — and Coop itself.

To raise awareness around Coop.dk Mad’s meal boxes, we created “The Curling Box.”
A box filled with everything your kids might need when moving out — from vegetables and detergent to rosé and condoms. All the parents had to do was buy it for their kids, and Coop would deliver it straight to their new home.

Mentions

Berlingske
Er Curlingkassen den ultimative navlestrengsforlænger?

P3
Vi tager en tur i kassen og diskuterer, om du egentlig overhovedet vil have dine forældre til at købe dine kondomer.

Markedsføring
COOP hjælper bekymrede forældre

Århus Stifttidende
Dygtigt markedsført lige ind i tidsånden

Results

Exposure
More than 350.000 people were exposed to the campaign in a 7 minutes debate on the national radio P3 - twice.
Featured in the newspaper Berlingske and on their website.
1.250.00+ million views on social media.

Effect
Sales of meal boxes rose by a staggering 51% during the campaign.
More than 60.000+ people visited the campaign site.
3.000+ positive comments on social media.
25% more reach per spend €1 on average across all Coops brands.