Curlingkassen

COOP 

 
Are you a curling parent, and do you think it's difficult when the kids fly from the nest?
Don't worry - with the curlingbox from COOP you can now curl from a distance and let go of the worries.

Mentions

Berlingske
Er Curlingkassen den ultimative navlestrengsforlænger?

P3
Vi tager en tur i kassen og diskuterer, om du egentlig overhovedet vil have dine forældre til at købe dine kondomer.

Markedsføring
COOP hjælper bekymrede forældre

Århus Stifttidende
Dygtigt markedsført lige ind i tidsånden

Results

EXPOSURE
-More than 350.000 people were exposed to the campaign in a 7 minutes debate on the national radio P3 — twice.
-Featured in the newspaper Berlingske and on their website.
-1.250.00+ million views on social media.

EFFECT
-Sales of meal boxes rose by a staggering 51% during the campaign.
-More than 60.000+ people visited the campaign site.
-3.000+ positive comments on social media.