Wolt | The Hardest Part Is Choosing

Wolt is one of the fastest-growing companies in Europe. As the brand expanded into more than 20 markets, the need for a unified story across countries became increasingly important.

The integrated campaign was built on a simple, universal human truth: when the food options are this good, choosing becomes the hardest part. The campaign ran across TV, out-of-home, and digital platforms, ensuring a cohesive and recognizable brand experience in every market.

Results

Exposure
The brand platform was implemented across 16 markets in Europe and the Middle East, where local teams could develop their own assets on the concept.
The TVC ran on national television in multiple markets.

Localized activities utilizing the brand platform was executed across all touchpoints (eg. social media, OOH, newsletters etc.)