Ga-Jol Shots | Ga-Yolo

Making people fall in love with a Super Shot Soaker, a bag-in-a-box shot and a whole bunch of weird internet stuff.

Is your Facebook page a world of exciting content? Or is it just a place where you post incoherent/incohesive stuff because you feel like you have to? The liquor brand Ga-Jol Shot's facebook page was turning into the latter. Therefore, we developed a new social media concept that was coherent/cohesive and expressed the playful feeling of Ga-Jol Shot.

By listening to the existing followers on the Facebook page, we quickly got a sense of what they wanted. The recipe? Extreme, humorous and a bit weird. Almost like it was April fools every week. Along with a simple colorful visual style we made “Ga-Yolo” come to life, and as the followers fell in love with this strange new universe… so did our client.

Results

Effect
200.000+ post interactions.
1/5 of the average media spend in the industry.
And most importantly - our client told us we gave the sale of Ga-Jol Shots a renaissance.

Exposure
1.250.000 million were exposed to the campaign during the year it ran.
65% of all views were organic.
The most popular posts ran as ads in the magazine GAFFA with 150.000+ readers.