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HUS FORBI
Hus Forbi is now a registered artist on Spotify. Donate royalties to the ones living in the streets, by listening to their life’s in 3D. Yes, that’s something to talk about.
Hus Forbi is a danish street paper sold by homeless people. Selling the paper is a paid job, but most importantly, it gives the sellers a feeling of belonging to society. With our content campaign, we aimed to give the Hus Forbi sellers even more to talk about when approaching people on the street.
At the places where homeless people often sleep, we recorded a glimpse of their life with a 3D binaural microphone. Because of the 3D effect, the listener would get a feeling of being present at the places where the sounds had been recorded. The Homeless Sounds were accessible by Spotify Codes in Hus Forbi articles, concerning homeless from the same specific areas. Every time someone listened to the recordings on Spotify, they automatically donated royalties to the people selling the paper.
You can listen to "the sounds of the street" here on Spotify.
Mentions
Teaser video
Results
EXPOSURE
Featured in Hus Forbi twice with a circulation of 80.000 papers per month.
More than 2.500 Hus Forbi sellers proudly told people about the project.
EFFECT
The story was well received among street papers across the world.
Hus Forbi is now a registered artist on Spotify with 1.800+ plays.
And most importantly — the homeless felt even more proud about their paper.
