CORONA CONCEPTS

Stay home and chill

Problem
When people were asked to stay home, many struggled to adapt to the sudden change in lifestyle and social habits. The message felt restrictive and uninspiring.

Solution
By reimagining the message through a fun, relatable twist - inspired by “Netflix and chill” - it encouraged people to see staying home as something cozy and positive rather than a limitation.

Too close!

Problem
People kept forgetting the “keep your distance” rule.

Creative Move
Remind them - by breaking it.

Execution
A tiny Instagram post with text so small you had to move your face dangerously close to the screen to read it. The irony made people laugh and think.

Result
Even Jared Leto made masks with the same line - weeks after the original post.
Check it out here

What day is it?

Problem
After a month in lockdown, many people had lost all sense of time — every day felt exactly the same.

Solution
A simple website was created to answer one question: “What day is it?”
Beyond reminding people of the day, the site also shared daily ideas and activities to do at home - helping people stay positive, maintain a sense of routine, and feel motivated to stay home.

Do you know what day it is? tellmewhatdayitis.com

Example 1

Example 2

Try for yourself
tellmewhatdayitis.com

The bridge with gaps

Problem
Despite government warnings and media appeals to stay home, people continued to gather in large groups—most notably on Dronning Louises Bro—undermining public-health efforts and normalizing risky behavior.

Solution
Early one morning we mocked up realistic “ny malet” (wet paint) signs and photos of freshly painted benches on Dronning Louises Bro. Instead of physically altering public property (which would have been illegal and unsafe), we produced the imagery in Photoshop and distributed it on social channels to simulate an official intervention.

Outcome
The post sparked conversation and concern - some people in the comments believed the signs were real. The piece succeeded in surfacing the issue and reframing the bridge as a public-health flashpoint, driving awareness and debate without breaking the law.

Solution
So when people won't listen to the coverment and still are gathering outside in the sun at Droning Lousise bridge, what to you do then? You sneak out in the morning and put up "wet paint" signs (ny malet) on every bench, on the very popular bridge. 

But that would be illegal, so you do the next best thing - and make it seem real in photoshop, then share it on SoMe to highlight the problem.

Judging from the comments on SoMe, everyone actually thought it was real.

A friendly reminder

Observation
As the government began reopening the country - slowly and safely - people were encouraged to maintain physical distance and good hygiene.

Problem
With summer arriving and the sun shining, many were eager to meet friends outdoors again. In the excitement, it was easy to forget about keeping a safe distance.

Solution
A playful reminder printed directly on a picnic blanket - turning a common social object into a gentle nudge to stay mindful.
Perfect for a brand like Flying Tiger; The team loved the concept, but with product development planned months ahead, it wasn’t possible to bring it to market in time.

Wash your hands

Problem
Everyone knows they should wash their hands. Few remember to.

Idea
Use Instagram’s emoji slider in a way no one had before.

Execution
Turn the slider 90°, use a 💧 emoji, and remove the text. When users drag the drop upward, it “flies” toward a pair of hands - like a mini hand-washing game.

Result
A playful, finger-powered reminder to stay clean - simple, native, and unexpectedly fun.

 TL;DR: A creative use of Instagram’s “emoji slider” - turned 90° and text-free - to make the 💧 emoji feel interactive. As users slide it upward, the droplet appears to launch toward the hands, creating a playful, hand-washing illusion.

What it looked like on Instagram story:

Tasteless 

Observation
Loss of smell and taste was reported as one of the early symptoms of COVID-19.

Problem
Younger people often didn’t take the virus seriously, believing it mostly affected older generations. A different approach was needed to make the risk feel relevant to them.

Solution
By focusing on the potential loss of taste - something deeply tied to everyday pleasure - the message suddenly hit closer to home. For a generation that values food, coffee, and flavor experiences, the idea of life becoming literally tasteless made the danger far more real.

Quarantine Candles

Observation
Time in quarantine felt endless - days blending together with no clear sense of progress.

Problem
There was a need to make the long waiting period more tangible and easier to relate to, while also encouraging people to stay home and do their part.

Solution
A series of candles designed to mark the passing of quarantine - each one representing a specific number of days. A simple, visual, and calming way to make time feel more manageable while turning “staying in” into something a little more meaningful.