Schweppes Mojito

Challange
Promote the new Schweppes beverage. Enjoyed in two diffrent ways, as a soda or as a drink mixer.

Solution
Executed with two diffrent occasions in a split design, each side representing a situation either with or without alcohol. To showcase the two diffrent ways the product can be enjoyed. With the payoff / concept line "To sider af samme smag" (two sides/ways of one product). A play on words from the original to "sider af samme sag".

Ran in every 7-Eleven and outdoors in bigger cities all around the country - and on SoMe of cause.

Instagram story poll, "mocktail or cocktail"

Outdoor all around the city

Facebook ads

It also made it to the magazine Luerzers Archive